How to Grow Your Audience with Live Streaming on LinkedIn

Streaming on LinkedIn

Welcome to the world of LinkedIn live streaming! For those who are unaware, the LinkedIn Live feature enables individuals and groups to live stream video content to their connections without any delay. Exciting right?! As a content creator, it's imperative to have a strong LinkedIn presence as it opens doors for networking and opportunities.

With the addition of live streaming, professionals can showcase their knowledge, product or service offerings, and overall brand personality. Live streaming on LinkedIn provides a unique opportunity to connect with your audience in an interactive way! Think engagement, lead generation, and brand awareness - all in one place! But let's talk about the fundamentals before diving into the details.

Live streaming on LinkedIn is the perfect way to add personality to your profile and showcase your company's culture. You can utilize it to provide insights regarding your day-to-day operations, share your industry expertise, or answer frequently asked questions. Through live video, you can give the public an inside look at what distinguishes your company. Now that you understand the purpose of LinkedIn Live, let's explore how it can help expand your online audience. Are you ready to start creating exciting and engaging content? Let's get started!

Preparing for Live Streaming

So, you're thinking about live streaming on LinkedIn? Congrats, you're already ahead of the game! Before diving into the exciting world of live content, there are a few things to consider.

Defining your goals and audience is where it all starts. Who are you trying to reach? What message are you trying to convey? Having a clear understanding of your goals and audience will help guide all aspects of your live stream, from content to promotion.

Choosing the right equipment and setup is also crucial for a successful live stream. Don't worry, you don't need to break the bank on top-of-the-line equipment. But it's important to invest in reliable tools that will help you produce a high-quality stream.

Test your equipment ahead of time to avoid any technical difficulties during your live stream. Establishing a script and plan will help ensure that your live stream stays on track. Having a rough idea of what you want to say and how you want to say it will help you come across as a confident and engaging host. Don't forget to be flexible though! Your viewers may have questions or comments that take the conversation in a different direction. Stay present and adapt accordingly.

Now, before you start feeling overwhelmed, remember that live streaming is supposed to be fun and engaging! With a bit of preparation and a lot of enthusiasm, you'll soon be a pro at creating live content that resonates with your audience. So go ahead, start planning your first live stream today!

Promoting Your Live Stream

Now that you've planned and prepared for your live stream, it's time to start promoting it! You want to build buzz and attract as many viewers as possible, and there are several ways to make that happen.

First and foremost, you need to share your upcoming live stream on LinkedIn. You can create a post about it, share it in a relevant LinkedIn group, and even mention it in your LinkedIn Stories. The more people see it, the more likely they are to tune in.

But don't stop there! You also want to share your live stream on other social media platforms, such as Twitter and Facebook. Use hashtags to increase visibility and reach beyond your immediate network. You never know who might be interested in your content.

Another way to promote your live stream is to collaborate with other LinkedIn influencers. Find someone in your industry with a similar audience, and team up to cross-promote your live streams. It's a win-win situation that can bring in new viewers and expand your reach.

And finally, don't forget to remind people about your live stream as the date approaches. You can send out email reminders, update your LinkedIn posts with countdowns, and even create a teaser video to generate excitement.

Overall, promoting your live stream is just as important as the live stream itself. By creating buzz, you can attract a larger audience and make your live stream a success. So get creative, start promoting, and watch your viewership grow!

Going Live and Engaging with Your Audience

So, you've prepared for your live stream, chosen the right equipment, and established your script and plan. Now it's time to hit that "go live" button and engage with your audience!

The key to a successful live stream is interaction. You want to make sure you're providing value to your viewers and that they feel part of the conversation. One way to do this is by interacting with them through chat and comments.

Throughout your stream, be sure to keep an eye on the comments section and reply to any questions or comments that come up. This not only shows your viewers that you care about their input, but it also helps to keep the conversation flowing.

To further encourage engagement, consider incorporating polls and Q&A sessions into your stream. Ask your viewers for their thoughts on a particular topic or answer any burning questions they may have. This not only provides valuable insights but also helps to build relationships with your audience.

But, how do you keep the conversation flowing? One way is by being authentic and letting your personality shine through. Take the time to listen to your viewers and respond thoughtfully. Don't be afraid to share personal anecdotes or stories to make a point. This helps to build a connection with your audience and keeps them interested.

Another way to keep things interesting is by varying the pace and format of your stream. Consider incorporating guest speakers or bringing in other experts to provide different perspectives. You can also break up the stream by incorporating different segments and visual aids like images or videos.

In the end, the key to going live and engaging with your audience is to remember that they are real people with real thoughts and feelings. By interacting with them, encouraging engagement, and keeping the conversation flowing, you'll be sure to grow your audience and build lasting relationships. So, what are you waiting for? Go ahead and hit that "go live" button!

Following Up After Your Live Stream

After your live stream, the work isn't over just yet. In fact, this is where the real work begins. Once you've gone live, you want to make sure you’re making the most of the content you've produced.

One effective way to build on the momentum of your live stream is to create highlight reels and other promotional content. These clips allow you to showcase some of the more engaging

Metrics and Analytics

You've successfully completed your live stream, you engaged with your audience, and now you're curious about how well you did. It's time to evaluate the success of your live stream by analyzing the metrics and data provided by LinkedIn.

The metrics can help you understand how your audience responded to your live stream and refine your strategy based on the data. You can see how many people viewed your stream, the level of engagement, and how many people reacted/commented on your post.

Evaluating your live stream is essential to determine what worked and what didn't. Did viewers drop off after a specific time? Did they engage more during a particular segment of the stream? You can use this information to refine your strategy and create more effective content for your viewers.

Data doesn't lie and how you use it can make a significant difference in the success of your next live stream. So take time to study the metrics, use the insights you gain to refine your strategy, and start planning for your next live stream today with confidence.


LinkedIn Live Streaming is a potent tool for amplifying your reach and fronting your brand to new audiences. It is always a good time to start planning your debut stream and utilizing the opportunities offered by the platform. Incorporate interactive elements such as Q&A sessions, polls, and make sure to keep the conversation flowing with the viewers. Follow up the first stream by creating and distributing interesting teaser reels and promotional content to engage existing connections and gain new ones. Prepare now to grow your audience!